Laura Mulvey - Male Gaze theory
The gaze is a Feminist theory developed to highlight the power
imbalance between men and women analysing the way men see women, the way women
view themselves and other women. The theory suggests that an audience are
forced to view the text from the perspective a heterosexual male, films constantly
focus on women’s curves and events that happen to them are portrayed at a male
angle. The male gaze denies women human agency, relegating them to the status
of objects. Therefore the female viewers experience the text narrative
secondarily, by identifying with a man’s perspective (male gaze). In addition
she argues that sexism can also occur in the way the text is presented.
Moreover, people are encouraged to gaze at women in advertising that sexualizes
a woman's body even when the woman's body is unrelated to the advertised
product.
The original essay first published in Screen in 1975 Visual Pleasure and Narrative Cinema -
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