Monday, 31 March 2014

The Conventions of Real Media: MEDIA CONCEPTS

“the conventions of each genre shift, new genres and sub-genres emerge and others are 'discontinued' (Chandler)

a) Have you stuck closely to genre conventions in your production work?
b) Have you created a hybrid piece?
c) Have you used intertextual references?

'one could... argue that no set of necessary and sufficient conditions can mark off genres from other sorts of groupings in ways that all experts or ordinary film-goers would find acceptable' (Bordwell 1989, 147).

a) Do you think it is hard to agree on a set of ‘rules’ to follow when making a product?
b) How far have you followed any set of ‘rules’?
c) To what extent did you break ‘rules’?
d) Did you make any rules of your own?

Conventions give the producers a framework to work with- a set of guidelines (McQuail)

a) Was it helpful to work within a set of guidelines?
b) Did you feel more secure knowing what the guidelines were?
c) Were you happier breaking the conventions once you knew what they were?

“Sometimes, working within constraints produces the most interesting work” (Branston and Strafford)

a) Do you think you produced better work because you stuck to the conventions of the genre?
b) Would you have produced more creative work if you had not known what the guidelines were?

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