Showing posts with label Maslow. Show all posts
Showing posts with label Maslow. Show all posts

Wednesday, 11 December 2013

Audience - Dyer, Maslow, Blumler & Katz

Hierarchy of Needs in Ratatouille


Maslow Hierarchy of Needs



Maslow wanted to understand what motivates people. He believed that individuals possess a set of motivation systems unrelated to rewards or unconscious desires.
Maslow (1943) stated that people are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on.
The earliest and most widespread version of Maslow's (1943, 1954) hierarchy of needs includes five motivational needs, often depicted as hierarchical levels within a pyramid.  http://www.simplypsychology.org/maslow.html this link also includes the expanded version of Maslow's Hierarchy in a twenty minute lecture style video.